Within a conservation area, the main consideration is that any development should seek to preserve or enhance the character of the area.
New development must be well designed, sympathetic to its surroundings, using appropriate materials and sympathetic landscaping treatments.
In addition, there are a number of restrictions in place nationally on what development can be undertaken in a conservation area without requiring planning permission, known as ‘permitted development rights'.
The best way to find out if you can carry out permitted development is to check the Government's Planning Portal; you can also look at the Consolidated General Permitted Development Order (GDPO 2015).
Additional guidance about the siting, design, and style of shop fronts and signs within conservation areas is in our District Design Guide.